Toronto-based entrepreneur Eldon Mascoll has been making his mark in the media profession since the 1990s and since that time has founded a number of successful media companies. With his wide knowledge of various media formats, including advertising, marketing, film and television production, Eldon continues to flourish in the industry.
Currently, Eldon Mascoll uses his media expertise to develop multi-platform projects at Freedom Park Media Group (FPMG), a media company which he founded and serves as executive producer. Freedom Park Media Group’s development slate includes an eclectic mix of branded content for corporate clients, film and television production, and online publishing.
Before forming Freedom Park Media Group, Eldon launched Games On Wheels Canada, one of the largest mobile video game truck businesses in the nation.
Eldon Mascoll’s career in media began at HBO Pictures in Los Angeles where he served as a network intern. He quickly developed an interest in the development and production of feature films and television programs. A year later, he formed EME Inc. and produced the weekly entertainment news series, Phat TV, for Canadian broadcaster CFMT Television. EME Inc. also produced a year-end television special, “Phat TV 97”, that was syndicated nationally in the United States.
Eager to expand his resume, Eldon relocated to New York City and absorbed himself in the advertising world at multicultural agency, UniWorld Group, where he worked on campaigns with clients such as Pepsi, Target and Burger King.
In 1999, Eldon joined MTV Networks, where he served as an on-air promotions producer and played a key role in rebranding The Nashville Network to “The New TNN” (now Spike TV). He also wrote, produced and directed the documentary short, “No Place Like Home,” for Hospital Audiences Inc., a nonprofit organization that helps disadvantaged communities learn about and experience culture.
In 2003, Eldon Mascoll returned to his roots in Toronto, joining Astral Media (The Movie Network), where he headed Programming and Acquisitions for MPIX, a premium cable channel dedicated to classic movies.
In 2007, Eldon was named Head of Sales & Marketing at Sparks Productions, where he represented a roster of commercial directors from around the world.
Shortly afterwards, Eldon joined Cossette Communications as a copywriter and was part of the creative team that produced the McDonald’s 2010 Winter Olympics campaign.
In 2009, Eldon won a Bessie Award, presented by the Television Bureau of Canada, for his PSA TV spot, “Gunshot”.
Outside of work, Eldon enjoys spending time with his two boys, ages 5 and 7.